Atlassian planning to capture India’s booming cloud market

According to Nasscom’s Cloud Next Wave Growth in India 2019 report, cloud spending in India is estimated to grow at 30% p.a. to reach USD 7.1 – 7.2 billion in 2022. Atlassian is betting big to cater to this demand and capture the market share. The company already has renowned names under its customer portfolio; which includes Ola Cabs, Reliance, Walmart Labs, and Flipkart, among others. With the huge investment plans in India, Atlassian aims to provide innovative solutions to its existing customers.

To execute the strategy, Atlassian is looking to strengthen its workforce; by adding 300 more employees at its R&D center in Bengaluru, which started in 2018. The addition of 300 local tech talent will double the workforce for the Bengaluru head office. The announcement of huge investment plans comes after the company surpassed the $1 billion in lifetime revenue on the Atlassian Marketplace. In Q2 20 alone, Atlassian posted total revenue of approximately $409 million with 37% YoY growth, registering record profitability.    

Suggested Read: Microsoft Azure’s Q2 20 earnings break the record

Atlassian’s latest efforts in cloud domain

Cloud technology is proving to be a boon not only for the end-users but companies are cashing in huge. Atlassian is also turning its fate by bringing innovative cloud solutions. The company achieved a 50% year-over-year growth. 

The momentum of this growth has put confidence in Atlassian leadership. The company’s action plan is to invest big to grow cloud business in India in 2020. Cloud security has raised eyebrows for the organizations. To solve this cloud security puzzle, Atlassian also announced enterprise-grade controls and security features, with data privacy upgrades to its cloud platform.  

The company tried to lure more cloud customers by offering a Premium plan. This plan includes advanced features, a 99.9% uptime SLA, unlimited storage, and access to premium security tools. Newly launched Forge, a cloud app development platform, helps the developer community to build cloud apps with ease and utmost security. 

Archana Rao (CIO, Atlassian) said in a recent Atlassian Cloud Connect Summit, “India has some of the best tech talents in the world, which has fuelled the huge growth of our world-class R&D center located in Bengaluru. The country’s exceptional technical talent, leadership, and business infrastructure naturally align with our long-term company goals.”

Atlassian wants to replicate collaboration tools’ success in cloud domain

Atlassian’s collaboration tool Trello has been a great success. Trello fits into the company’s long-term strategy to help any team reach full collaboration potential. The market for Trello is growing and the success of this collaboration tool is likely to impact the global market of more than 800 million users. 

If Atlassian can replicate the innovation that its collaboration tools portfolio holds then AWS and Microsoft will have a serious competitor to look for.